Visma and W Sportsmedia, rightsholder for Ski Classics, has prolonged the title partner agreement for the long-distance skiing championship. Visma has been the title partner since 2015.
“Sponsoring Visma Ski Classics over the past four years has been a success story for Visma. The ski tour continues to grow in popularity, giving our brand great exposure and positive attention. We couldn’t be happier with the progress of Visma Ski Classics. What makes Visma Ski Classics so unique is that it is open to the public and everyone is invited to participate. We are proud to sponsor a sport and series of events that promote health and an active lifestyle across the population,” says Øystein Moan, CEO of Visma.
“Continuing with Visma as title partner for the upcoming years is very positive for the tour, they are a strong partner in the development of Ski Classics. The way Visma activate their engagement in Ski Classics can be used as a role-model of how sport marketing can be a great tool to engage an entire organisation, build brand recognition and brand positioning,” says David Nilsson, CEO Ski Classics
Coming Visma Ski Classics season X is the 10th season of the tour, launching several new features. The Visma Ski Classics Challengers series is one of them- a new concept created in order to connect and promote long distance skiing all year round worldwide.
Stand by for more breaking news coming weeks…!