W sportsmedia, the rights holder for Visma Ski Classics, has entered a new agreement on a multi-year basis with beIN MEDIA GROUP, the global sports and entertainment group (“beIN”), covering media rights in USA, Canada and Australia.
"Visma Ski Classics has with our 12 events Pro Tour and the new unlimited Challengers concept, a mission to create a new "one world of cross country skiing"-platform. Strong media partners in relevant markets plays an important role to reach this goal. For Visma Ski Classics to sign this new agreement with BeIN, a media powerhouse within global sports, making our sport available in important markets such as USA, Canada and Australia is an important step in the right direction. " Says David Nilsson CEO Wsportsmedia
beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 43 countries and in 9 different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA).