The global TV network Sky Sport becomes the new media partner for Visma Ski Classics in Italy. Marcialonga, the coming weekend, will be the first event starting off the cooperation.
"We have a growing interest in Italy, more Pro Teams and athletes are from Italy, and Italian recreational skiers are important at our events. Sky Sport offer a wide range of easy accessed quality sports and it is an exciting development for Visma Ski Classics in Italy". Says David Nilsson, CEO Visma Ski Classics.