Last season was the first for Visma Ski Classics broadcasted on the French television L’Équipe. After a successful cooperation with the sports channel, the parties have settled a new agreement covering all 12 events the upcoming season.
“To see our media clients being satisfied with our tour and the relevance it has for the French market, reaching out through one of their major sports channels is very positive. This year we have two new French Pro Teams and a record of 15 French athletes registered in the tour, proving that the cooperation with L’Équipe has developed the French interest in Visma Ski Classics. France is an important ski market for us!” Says Visma Ski Classics CEO David Nilsson.
“L’Équipe is very happy to add, this year again, the Visma Ski Classics tour to the very wide range of major winter sports events offered, free-to-air, to the French audience.” Says L’Équipe in the Press Release.
