PRO XC SKIING – THE NEW DIGITAL COMMUNITY WITHIN VISMA SKI CLASSICS
The digital transformation is sweeping around the globe, in order to keep up with the changes Visma Ski Classics now launches the news brand called Pro XC Skiing, a digital community designed for all cross-country skiers around the world.
Pro XC Skiing is the first global English language cross country skiing content service, it will of course focus on Visma Ski Classics events and skiers within, but other parts of the sport around the year will also part of the content offering.
The purpose of this digital community is not to compete against any local cross-country ski sites but to support them and create a mutual gateway to the world of cross country skiing. You can read regular articles on the website, watch video clips on PLAY and Facebook and follow action on Instagram, Twitter and Facebook. In addition, you can also access to other national cross-country ski sites in different languages and connect to pro team social media sites and eventually communicate with other people around the globe.
Teemu Virtanen, who has worked as a content manager and commentator for Visma Ski Classics, has been appointed as a new Content Director to be responsible for building up the Pro XC Skiing platform.
"Creating content has always been close to my heart. After seeing how content is being produced in Hollywood, I understand its importance and value. I'm excited about taking the new role of Content Director and building an engaging community for those who love cross-country skiing. PLAY is our primary destination for live broadcasts and well-produced behind-the-scenes videos and Pro XC Skiing is a perfect name for our digital community and content offering as we are here for skiing, not just serving professional skiers but amateurs as well," Teemu Virtanen says enthusiastically.
” Since the launch of the Visma Ski Classics Pro Tour nine seasons ago, the project has been, and will be, under continuous development to evolve the tour and to keep in line with time. Our ambitious content team has always been great at capturing our Pro Tour events in still images, video and text, but now we are taking a big step forward with the launch of Pro XC Skiing, our own platform to build upon.”
" The previous world record holder of 24 hours cross-country skiing Teemu Virtanen is a perfect addition to our team with his international experience, deep interest in cross-country skiing and unstoppable flow of ideas. He is a fantastic recruitment. Finally, the launch of the digital community Pro XC Skiing.com is the first launch, out of four, on the road to the new vision for Visma Ski Classics taking the project to the next level. Stand by for more very exciting news to be revealed during the upcoming months…” says David Nilsson CEO Visma Ski Classics.
You can access to this newly formed digital community and enjoy the content tailor-made for you at www.proxcskiing.com or simply by clicking vismaskiclassics.com and choosing the News column on the selection bar.
VISMA SKI CLASSICS EVENTS IN THE SEASON IX (2018/2019):
Event 1: 30th November, Pro Team Prologue Livigno Italy 15 km
Event 2: 2nd December, Individual Prologue Livigno Italy 30 km
Event 3: 12th January, Kaiser Maximilian Lauf Seefeld Austria 60 km
Event 4: 19th January, La Diagonela St Moritz Switzerland 65 km
Event 5: 27th January, Marcialonga Trentino Italy 70 km
Event 6: 2nd February, Toblach-Cortina Italy 42 km
Event 7: 10th February, Jizerska Padesatka Czech Republic 50 km
Event 8: 3rd March, Vasaloppet Sweden 90 km
Event 9: 10th March, Engadin Skimarathon Maloja-S-chanf Switzerland 42 km
Event 10: 16th March, Birkebeinerrennet Norway 54 km
Event 11: 6th April, Reistadløpet Bardufoss Norway 50 km
Event 12: 13th April, Ylläs-Levi Finland 67 km