SpareBank 1 Gudbrandsdal is now entering into a cooperation with Birkebeinerrennet in Norway. In addition to the bank, Eiendomsmegler 1 Lillehammer, Gudbrandsdal and SpareBank 1 Regnskapshuset are also included in the sponsorship.
"We are proud to have SpareBank 1 Gudbrandsdal on board, and there will be a clear profiling of the financial house at our events and throughout the year via Birken’s various digital channels. We are both committed to creating growth and development, as well as facilitating public health, sports enjoyment and local pride,” says Eirik Torbjornsen, CEO of Birken AS.
"We are growing strongly and believe Birken and our financial house fit together perfectly. Birken is an important contributor to making our region attractive and exciting. Their events mean a lot to both the local business community and the volunteers. For us, it is natural to help lift Birken further to the delight of our entire region,” says Per Ivar Kleiven, the Managing Director of SpareBank 1 Gudbrandsdal.
SpareBank 1 Gudbrandsdal is the second company to enter into a large and comprehensive main cooperation agreement with Norway’s largest ski event organizer in a short time. Earlier this week, it was announced that Ultimate Nordic will also be the new main partner to Birkebeinerrennet in waxing, ski poles and textiles.
