In 2015, Visma entered as Ski Classics title partner. The cooperation will now come to an end after season XII, as Visma decided not to prolong their title partner option. Visma has been title partner for Ski Classics the last 7 years, succeeding Swix who was the previous title partner for three seasons.
“Visma has been an important partner for Ski Classics the last seven seasons and their presence has contributed to the development of the tour and the sport. From Ski Classics’ side, we are grateful, and will work for a great final season with Visma as title partner. With the increased interest in Ski Classics that we now see at all levels internationally, we believe it will be a unique opportunity for new partners to enter the world of long distance skiing.” Says David Nilsson, CEO of Ski Classics.
“We are both proud and thankful to have had the opportunity to be title sponsor of the Ski Classics for the past 7 seasons. We have had a long and fruitful partnership, and together we have created positive experiences between our brand, the skiers, the audience, and our partners and customers.” Says Visma’s CEO Merete Hverven.