The new Pro Team, Team Nordic Athlete, with Climb bib winner Morten Eide Pedersen, enters into a long-term collaboration with the brand Northug for clothing and sports glasses.
Together they wish to make long distance skiing and Visma Ski Classics even more interesting.
Will the man behind the brand, Petter Northug himself, be seen in some long distance skiing races this winter? Reports from Norway says that Petter trains very hard again.
Team Nordic Athlete, established in the spring of 2020, currently consists of seven Pro athletes from Norway, Sweden and Finland and aims to create a solid platform for cooperation across the Nordic borders. Now they also get the brand Northug on the team.
“In recent years, long distance skiing has gained a position in the sport of cross-country skiing that engages broadly. We believe the interest will continue to increase, attracting stronger athletes and profiles. Team Nordic Athlete has a solid team that represents the Nordic countries with both experience and talent. We believe that with our support, they will develop into one of the best Pro Teams,” says Jon Inge Gullikstad from Northug.
The collaboration between Team Nordic Athlete and Northug intended to be long-term. Espen Trældal, Team Nordic Athlete Sports manager, thinks it is a good match between Northug and the Pro team.
“Through Northug we get access to important, first-class equipment in addition to increased competence. But the most important thing for us is that we get a partner who wants to support us as a team and contribute to promoting long distance skiing. Although long distance skiing is becoming increasingly popular, we both believe that much remains to be done,” says Trældal.
The Pro team has big ambitions on their own behalf and aims to compete for the Championship title and at least 6-8 podium places in season XI.
“Having athletes from both Finland, Norway, and Sweden is a conscious strategy that gives us extra strength. We learn an incredible amount from each other, can get the best from each nation, and also refine knowledge across national borders,” says Trældal.
Then, of course, the given question remains. Will the man behind the brand, Petter Northug himself, be seen in long distance races this winter. Reports from Norway says that Petter trains very hard again. Will he become part of Team Nordic Athlete? Will he show up in any other Pro Team? Time will tell.
