Past two seasons Visma Ski Classics has been broadcasted on the French television network L’Équipe. The successful cooperation continues onwards with a new agreement in place.
“We see that the interest for Visma Ski Classics in France has been growing over the past years. This season we have more Pro Teams and skiers from France than ever. Three French Pro Teams got their license for season X and in total 21 French skiers are represented in the all together 34 Pro Teams we have registered! This development is also showing in the TV viewership numbers and with L’Équipe as media partner in France we have the best possibility to reach out through their extensive media network.” Says Visma Ski Classics CEO David Nilsson.
“L’Équipe is very happy to add, this year again, the Visma Ski Classics tour to the very wide range of major winter sports events offered, free-to-air, to the French audience.” Says L’Équipe in the Press Release.
