Nordic Entertainment Group (NENT Group), the Nordic region’s leading entertainment provider, and W sportsmedia, the rights holder of Visma Ski Classics, have extended their media partnership. NENT Group will continue to show Visma Ski Classics on its platforms and channels in Denmark, and will also bring the competition to viewers in Iceland from the first half of next year. NENT Group operates the Viaplay and Viafree streaming services, Viasat pay-TV channels and a wide range of free-TV channels.