Ski Classics and the outdoor experience brand EQPE have signed an agreement infront of the upcoming winter season. EQPE will enter the world of long distance skiing as a main and clothing partner to the Pro Tour, connected to the youth competition.
EQPE is a clothing brand created for the all year around outdoor experience. “Everything we do and communicate should refer to the active outdoor living” is stated in the EQPE DNA.
“We look forward to welcome EQPE into Ski Classics. Being a clothing brand that represent the passion for outdoor experiences with expansion in the cross country skiing scene. We believe there are many factors that will bring this into a successful cooperation for both parties.” Says David Nilsson, CEO Ski Classics.
“Our ambition is to get more people active by creating stylish and functional quality clothing at a good price, adapted to the Scandinavian environment. Now we are taking a big step forward and shifting our position in the market by also investing in cross-country skiing and functional clothing that is suitable for more occasions during the year. Therefore, we are very happy that EQPE is collaborating with Ski Classics, the long distance ski championship- where both the elite and recreational skiers take part. Which lays completely in line with the development of our collection to create clothing to be used before, during and after activation”, says Anders Aspgård, General Manager EQPE.
More information about EQPE and the products you can find on www.eqpestore.com
